Paris Hilton to launch metaverse dating show Parisland with The Sandbox

American media personality Paris Hilton has announced a partnership with The Sandbox to launch Parisland, a Valentine-themed metaverse experience, on February 13, 2023.

Parisland is a romantic adventure on a tropical island setting featuring Hilton herself as the host. Players participate in an in-game dating reality show where they meet five potential romantic partners and complete quests to earn points.

“Get ready to party on the beach, pick up cute collectibles and explore my newest tropical Parisland metaverse! I’m launching a new experience in @TheSandboxGame on February 13,” Hilton announced on social media.

In addition to meeting up with random strangers in the virtual world, players can earn points by completing tasks in Parisland. These tasks include shopping for outfits, choosing wedding rings, investigating the chef’s secret in Love Burger and rescuing a castaway in Parisland.

The Sandbox chief operating officer and co-founder Sebastien Borget explained that the Parisland landscape was designed to promote connections between players. There, they will get to enjoy a wedding party and dance with Hilton

“I can’t think of a better way to brighten up the winter months than with a romantic Valentine’s Day evening on Paris Hilton’s tropical island in The Sandbox metaverse.”

Sebastien Borget, The Sandbox co-founder and COO

Hilton’s 11:11 Media metaverse strategy lead Cynthia Miller said she hoped users would make real romantic connections in this metaverse experience, insisting that Parisland has one mission, to help people find love.

Hilton’s previous metaverse collaborations

Before Parisland, Hilton had previously collaborated with Roblox to create Paris World in October 2021.

Paris World features massive DJ stages, Hilton’s own house, a zoo, a private jet, a yacht and a private island owned by Hilton. In October last year, players could also try virtual makeup looks courtesy of L’Oréal’s Urban Decay brand as part of the Cryptoween Roblox event.

“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,” Hilton told Reuters.

“Not everybody gets to experience that, so that’s what we’ve been working together on over the past year — giving them all my inspirations of what I want in that world.”

“This marks another important moment for Paris and 11:11 Media as we continue to develop innovative, interactive experiences for fans to connect with each other, brands and celebrities.”

Cynthia Miller, 11:11 Media Web3 and metaverse director

Parisland is the second collaboration between Hilton and The Sandbox, following the launch of Malibu Mansion in August 2022. This virtual hub allows her to host social events in the metaverse and connect with her fans.

The Sandbox also gave Hilton her own official The Sandbox avatar and LAND-themed parcels revolving around fashion, music and animals.

Hilton is one of the many public figures who have embraced the metaverse. Meta CEO and co-founder Mark Zuckerberg popularized this term in 2021 as he rebranded Facebook to Meta to signify the metaverse’s importance for the future of the company.

Hilton is also quite active in the NFT space. The 41-year-old created her first NFT in 2019 — before the term NFT itself was trending — then sold it for charity in March 2020. She later won the Best Charity NFT award the same year.

In January 2022, she expressed interest in adding more women-led NFTs to her collection, attracting the attention of several NFT projects.