China's leading live entertainment mobile streaming platform Scienjoy Holding Corporation recently announced a strategic partnership with MetaU, a cryptocurrency exchange platform provider. The company said the partnership would allow the company to fulfill its mission of providing funding to artists who wish to convert traditional arts to NFTs. MetaU said they aimed to provide an enabling environment and tools for artists and collectors to record and purchase NFTs using virtual coins. Therefore, the company announced the launch of its NFT exchange platform, which is set to roll out during the third or fourth quarter of 2022. Earlier this year, Scienjoy announced the NFT Experience X, a new initiative intended to help selected artists be equipped with tools to transform their creations into NFTs. Artists will have access to technical support as they create NFT works at select locations under this program. The NFTs can take various forms, including traditional art, exhibitions, murals, and other unique art projects. MetaU CEO Dan Clayton said, “I am thrilled with the strategic alliance with Scienjoy based on their interest in the NFT space. MetaU will work with Scienjoy to prepare for the anticipated launch of our MetaU NFT exchange stage in the third or fourth quarter of 2022". “We are excited about the strategic alliance with MetaU and the expected launch of its NFT exchange platform. The COVID-19 pandemic has negatively affected almost every aspect of trade and commerce. Globally, the arts sector was particularly hit by the closure of vibrant art galleries and world-renowned exhibition scenes," said Scienjoy President and CEO Victor Hey. "However, much has started to change as the pandemic slowly recovers Done, many artists are still grappling with the effects of cancellations of art shows and uncertainty over the sector, with sponsors expected substantial budget cuts. NFT Experience X is expected to create hundreds of opportunities for artists around the world. Hopefully, as we aim to uncover creative minds in the Metaverse. With the new NFT exchange platform, we hope to provide a platform for independent artists to exchange and showcase their unique artworks.” About MetaU Founded and headquartered in Nevada, United States, MetaU Corporation is a privately held company. In 2022, the company plans to expand its office operations to Los Angeles, New York, Dubai, South Korea, Singapore, and India. About Scienjoy Scienjoy Holding Corporation is China's leading platform of mobile live streaming founded in 2011. The main mission of the company is to create an ecosystem of live streaming services that engage and entertain users. Scienjoy operates five live streaming platform brands, including Showself, Lehai, Haixiu, BeeLive (whose features include both the Mifeng Chinese version and BeeLive international version), and Hongle.tv. The company has approximately 267 million registered users. To create unique user experiences, Scienjoy integrates live streaming, in-depth insight into the live streaming industry, and an innovative business approach to cutting-edge technologies including big data, blockchain, augmented reality (AR), and virtual reality (VR). The company claims they strive to build a live streaming metaverse that offers the ultimate immersive experience, a social media network that goes beyond time and space, a digital community that integrates virtual and physical worlds, as well as a content-rich ecosystem.
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