Metaverse, 5G to change music world, industry expert says
A Fender Musical Instruments executive has said that the metaverse will change how music is generated, distributed and consumed once 5G and wearable hardware are widespread. Aarash Darroodi explained that once developers could fully leverage 5G, cheaper, faster and smaller devices would provide total immersion experiences. "Although carriers provide 5G, the true capabilities, the absolute superfast speeds, have not yet been unleashed," he said, as quoted by Fox Business. According to Darroodi, software development is trailing behind but will likely catch up relatively quickly. He added that the issue lies in hardware since the user-friendly virtual or augmented reality device capable of providing a truly immersive digital experience has yet to be developed. Darroodi also maintained that glasses would be the ultimate virtual reality device. He was adamant that collaborating with a major fashion brand would help with implementation. "If you can convert it into a fashion statement, it will be far more easily adopted by the masses as opposed to just techies," he said. Speaking about music, Darroodi believes the metaverse will never be able to recreate the excitement of joining a live concert. However, a 360-degree immersive environment can appease those unable to attend the live event. "It will democratize the experience for many people who otherwise either geographically or economically cannot afford to experience that," Darroodi said. Concerts in the metaverse In recent years, the music world has embraced a variety of digital concerts. Ariana Grande performed a metaverse concert on the popular video game Fortnite in August 2021, with users participating via their personalized avatars. Other artists soon followed. South Korean boyband BTS digitally released their hit singles "Permission to Dance" and "Butter" last year. The world's most popular boyband also performed a surprise concert as part of YouTube's ESCAPE2021. BTS members morphed into Minecraft avatars and performed their singles in Minecraft rather than in their human forms. Justin Bieber held his first metaverse performance in Wave last year to promote his album "Justice." Using Wave's technology, fans could engage with Bieber during his performance. Fans could also join the singer live on stage and influence his performance. In contrast to previous metaverse performances, Bieber controlled the avatar in real-time using a motion-capture suit. Rapper Travis Scott's Fortnite metaverse performance set a benchmark for virtual concerts. The $20 million garnered by the nine-minute virtual shows surpassed all expectations. During his four-month Astroworld tour across 56 dates, Scott earned only $53.5 million. The global superstar Mariah Carey has promised a "Festive Metaverse Experience" in her upcoming "Winter Wonderland" in Roblox, which will run for four nights starting December 21 at 7 p.m. ET. According to Darroodi, metaverse concerts can be monetized through access fees, real-time merchandise advertisements and the sale of non-fungible tokens or NFTs. "It’s exciting where you can connect in real-time eCommerce with the concert-going experience," he said. Musicians can also use NFTs to generate more revenue. They can sell tokenized versions of their music, artwork and bundles. OpenSea, the first and biggest NFT marketplace, features artists such as Snoop Dogg, 3LAU, Shawn Mendes, Deadmau5, Grimes and Steve Aoki. NFT music sales on Open Sea generated $86 million in 2021, per data from Water & Music.
The World of Gaming online
Take a closer look at online gaming with our guide to this global phenomenon
Gaming online has seen a massive increase in popularity over the last few years, largely down to the way that mobile phone technology has developed. The numbers of people who play online games has risen massively. Almost everyone you know, including people over the age of 40 who are not necessarily the first people who spring to mind when you mention online computer games, will have played some form of online game in the last few weeks.
This has been partly due to social media, of course, which provides accessible platforms where almost anyone can find games to play that suit their lifestyle and interests. Sports games have become very popular, while we have all heard about games like Candy Crush.
Other types of online computer games remain very popular with younger people who like to play online games. Massive multi-player online games, often referred to as ‘MMOs’, remain hugely popular. World of Warcraft, for example, has become a cultural phenomenon that extends far beyond people’s computer screens or gaming mobile phones and has spawned books, a movie and other cultural products.
Here, we will take a closer look at the world of gaming online and at some of the gaming trends associated with it.
What is gaming online and how do you get started?
Even if you have no interest at all in the digital world or technology, the chances are pretty high that you will have heard of online gaming. It is, of course the act of playing games on the internet. There is tremendous variety in the number and types of games that you can play online nowadays, though. From retro arcade games, to intellectual puzzles, to role playing games, to traditional board games like Scrabble, you really can play almost anything you want online these days.
According to Juniper Research’s published white paper, the numbers of people who now play online games regularly is huge. The Newzoo 2018 Global Games Market Forecast stated that mobile gaming and mobile games has been raising online casino revenue. The proportion rose from 18% in 2012 to 51% by 2018. The Newzoo report also predicted that this trend will continue, and it expected gaming online to contribute up to 59% by 2021.
There are also significant geographical trends in the world of online gaming. In November 2018, China made up almost 28% of global mobile gaming revenue, according to tech website iWeb. Japan is another country which makes a massive contribution to the wealth generated by gaming online. A big role in this is played by the way that gamers in Asia have moved away from their computer screens in recent years and started to use gaming mobile phones.
Online gaming and esports betting
It is possible now to pick up skins during online gaming which can be used to bet on esports. Skins are items that improve the cosmetic appearance of your character in some online games. They do not usually have any effect on the actual gaming performance of the character. They are a particular feature of games like Counter Strike: Global Offensive and Defense of the Ancients 2.
Gamers soon found another use for these skins as competitive esports grew in popularity over the last decade. As esports became more popular, increasing numbers of people wanted to bet on the matches and events for games like CS:GO, Dota2 and the International tournament.
While the betting companies were lagging behind demand, many gamers started betting using the skins that they had collected from their own gaming activities. This allowed gamers to use their skins as a kind of cryptocurrency for betting.
It is also possible to sell skins for real money, something that means successful esports skins bettors can actually make some genuine profit from their betting. It will be interesting to see how the concept of skin betting develops in the online computer games world in the years to come.
While we have not been able to cover the entire vast breadth of the topic of gaming online in this article, you now have a snapshot picture of this vast phenomenon. As 5G technology develops and becomes more widespread, we are sure to see more new and exciting developments in the world of online gaming. More powerful, faster gaming mobile phones are sure to arrive on the market too.
As the number of games to play increases new gaming trends are sure to emerge in the years to come, especially with the advent of 5G. Concepts such as virtual reality are sure to have an impact too, especially on the world of esports and esports betting. It is an interesting time to be alive for all fans of online gaming across the world!
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