Linktree launches features for creators to showcase NFTs

Recently, link-in-bio platform Linktree launched three new features that allow creators to showcase their NFTs and “build a community around ownership". Developed in partnership with OpenSea, a prominent NFT marketplace, Linktree's newest features will also allow creators to monetize their NFT collections. https://twitter.com/TechCrunch/status/1526502912448503808Creators can generate a preview of their NFTs by adding the URL of an OpenSea collection to Linktree's NFT Gallery link feature. They can also verify the ownership of the collection by connecting the NFTs to their Metamask wallets. Alex Zaccaria, CEO of Linktree told TechCrunch said, “with this latest launch, Linktree provides a range of features to empower content creators in the Web3 space.” Zaccaria argued that as the rapidly growing number of content providers using Web3 inspired the company to offer content creators the tools they need to promote their NFTs. More on Linktree's new features In addition to NFT Gallery, Linktree also introduced NFT profile and background pictures and NFT locking. NFT Gallery: The feature allows users to display their NFTs on Linktree. Content creators will be able to add OpenSea collection URLs to generate previews. They also have the option to connect with Metamask wallets to verify the copyright of their works. Content creators can choose a maximum of six NFTs for display. Users will then be able to go to OpenSea to view and purchase available NFTs with just one click. NFT profile picture and background: After linking their wallet, content creators can also use their NFTs as a Linktree profile or background picture. For profile pictures, verified NFTs will appear with a hexagonal frame, similar to NFT Twitter profiles. As for the background, there will be a verification badge at the bottom of the content creator's Linktree. Verification of both is done by utilizing OpenSea and Metamask. NFT locking: The feature allows content creators to lock their links with a smart contract address. Users with NFTs of certain collections can unlock links by linking their wallets to prove their ownership. This feature allows content creators to distribute the benefits of NFT more easily and securely. Today, many leading digital companies are in a race to integrate NFTs into their platforms. Earlier, Spotify confirmed that it was testing a new feature that would allow artists to promote NFT through their profiles. Likewise, Instagram recently started testing NFT with selected content creators from the United States. These technological developments prompted Linktree to adopt NFT integration features into its platform. By the time the move was announced, Linktree had raised $110 million across equity rounds in March. The fund boosted Linktree's valuation to $1.3 billion. The platform's number of visits hit 1.2 billion in 2021, according to Linktree. This provided 90 million visits to streaming services for content developers. The Linktree platform has been utilized by more than 24 million content creators, artists, and businesses around the world so far. Selena Gomez, the Los Angeles Clippers, HBO, and Shawn Mendes are among Linktree users.

The World of Gaming online

Take a closer look at online gaming with our guide to this global phenomenon

Gaming online has seen a massive increase in popularity over the last few years, largely down to the way that mobile phone technology has developed. The numbers of people who play online games has risen massively. Almost everyone you know, including people over the age of 40 who are not necessarily the first people who spring to mind when you mention online computer games, will have played some form of online game in the last few weeks.
This has been partly due to social media, of course, which provides accessible platforms where almost anyone can find games to play that suit their lifestyle and interests. Sports games have become very popular, while we have all heard about games like Candy Crush.
Other types of online computer games remain very popular with younger people who like to play online games. Massive multi-player online games, often referred to as ‘MMOs’, remain hugely popular. World of Warcraft, for example, has become a cultural phenomenon that extends far beyond people’s computer screens or gaming mobile phones and has spawned books, a movie and other cultural products.
Here, we will take a closer look at the world of gaming online and at some of the gaming trends associated with it.

What is gaming online and how do you get started?

Even if you have no interest at all in the digital world or technology, the chances are pretty high that you will have heard of online gaming. It is, of course the act of playing games on the internet. There is tremendous variety in the number and types of games that you can play online nowadays, though. From retro arcade games, to intellectual puzzles, to role playing games, to traditional board games like Scrabble, you really can play almost anything you want online these days.
According to Juniper Research’s published white paper, the numbers of people who now play online games regularly is huge. The Newzoo 2018 Global Games Market Forecast stated that mobile gaming  and mobile games has been raising online casino revenue. The proportion rose from 18% in 2012 to 51% by 2018. The Newzoo report also predicted that this trend will continue, and it expected gaming online to contribute up to 59% by 2021.
There are also significant geographical trends in the world of online gaming. In November 2018, China made up almost 28% of global mobile gaming revenue, according to tech website iWeb. Japan is another country which makes a massive contribution to the wealth generated by gaming online. A big role in this is played by the way that gamers in Asia have moved away from their computer screens in recent years and started to use gaming mobile phones.

Online gaming and esports betting

It is possible now to pick up skins during online gaming which can be used to bet on esports. Skins are items that improve the cosmetic appearance of your character in some online games. They do not usually have any effect on the actual gaming performance of the character. They are a particular feature of games like Counter Strike: Global Offensive and Defense of the Ancients 2.
Gamers soon found another use for these skins as competitive esports grew in popularity over the last decade. As esports became more popular, increasing numbers of people wanted to bet on the matches and events for games like CS:GO, Dota2 and the International tournament.
While the betting companies were lagging behind demand, many gamers started betting using the skins that they had collected from their own gaming activities. This allowed gamers to use their skins as a kind of cryptocurrency for betting.
It is also possible to sell skins for real money, something that means successful esports skins bettors can actually make some genuine profit from their betting. It will be interesting to see how the concept of skin betting develops in the online computer games world in the years to come.


While we have not been able to cover the entire vast breadth of the topic of gaming online in this article, you now have a snapshot picture of this vast phenomenon. As 5G technology develops and becomes more widespread, we are sure to see more new and exciting developments in the world of online gaming. More powerful, faster gaming mobile phones are sure to arrive on the market too.
As the number of games to play increases new gaming trends are sure to emerge in the years to come, especially with the advent of 5G. Concepts such as virtual reality are sure to have an impact too, especially on the world of esports and esports betting. It is an interesting time to be alive for all fans of online gaming across the world!


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